It is approaching it’s 2nd birthday and yet anyone wanting a Nintendo Wii for Christmas had better start looking now. The Big Guy at Nintendo says the Big Guy coming down the chimney may have a hard time finding them come the holiday season.
“We are really intending to increase the shipments to the U.S., especially compared to last year,” says Satoru Iwata, Nintendo’s global president and CEO. “However, I can’t give you a 100% commitment [that you'll be able to find a Wii this holiday season]. What I can commit myself to is that Nintendo is going to do its best to supply as many Wii hardware units as possible in order to meet demand there.”
Iwata says demand for the device in the U.S. is unusually high in contrast to either Europe or Asia. The company is on schedule to produce 2.4 million Wiis this year and will allocate additional units to U.S. retailers. Still, it has been caught off guard by the popularity of the Wii in America.
“We could not imagine it would be that high,” he says.
The shortages haven’t stopped Nintendo from becoming the best-selling console in the U.S and the world. To date, 10.9 million Wiis have been sold domestically, pushing the Xbox 360 from Microsoft into second place.
Leave a Reply
Your email address will not be published. Required fields are marked
You must be logged in to post a comment.
