Mozes ( www.mozes.com), the service that connects people to what they love from their mobile phones, is powering a mobile listening party for five-time Grammy(R) award winner Faith Hill. The mobile campaign lets mobile fan club members get an exclusive preview and offer feedback on cuts from the multi-Platinum-selling country star’s new Christmas album “Joy to the World,” which will hit stores on September 30th.
The “Christmas in the Summer” campaign makes one new song from the upcoming album available exclusively to members of Faith Hill’s “mob,” or mobile fan club, each week. Fans can listen to the cut and call Faith’s Mozes line at 615-823-5605 to leave messages with feedback about the music. The campaign has run since June and will continue right up until the album’s release date. The album’s first single, “A Baby Changes Everything,” will be the final song that mob members hear before the album hits stores.
“When it came to deciding how we would promote Faith’s new Christmas album, we realized that getting fan input right from the beginning would be crucial to creating early excitement about the new release,” said Genevieve Jewell, New Media Manager at Borman Entertainment, Faith Hill’s management company. “The listening party has given us a chance to connect fans directly with Faith and her music, all through a service that fans can trust to be spam-free and totally permission-based.”
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