More than one in three holiday shoppers — or 62.3 million adult consumers — report they begin holiday shopping before Thanksgiving, according to new data from Mediamark Research & Intelligence (MRI).
Just under thirty-six percent of holiday shoppers say they begin shopping between Thanksgiving and December 15th and close to 26% start their shopping between December 16th and 23rd. Approximately 2% of holiday shoppers don’t begin their holiday shopping until Christmas Eve or Christmas Day.
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We are really tired of the lack of merchandise in the stores during black friday sales, I have gotten up many years to go out to the stores to stand in line to find out that the store only has 3-10 advertised items, as a customer I am tired of of the bait and switch routine that we get as customers in these stores, they advertise items that they know they dont have large amounts of to get you in the store to buy other things, we hard working consumers deserve better, so that is why many shoppers will not go out on black friday, I talked to colleagues to see if they were going this year and I hear the same things, no, not standing in line for nothing