Build A Bear to Launch Pop-Up Stores for Christmas

Build-A-Bear Workshop, the interactive retailer of customized stuffed animals, announced it is planning to open approximately 10 pop-up stores in time for the Christmas season. Store openings will begin in October. This expansion makes the experience of Build-A-Bear Workshop available to many more holiday shoppers this season and gives consumers the chance to discover the fun of making their own stuffed animals and great personalized gifts. The pop-up stores provide the company with a great opportunity given that the stores will be open during the company’s busiest seasons when there is a natural increase in mall traffic and when consumers are focused on gift spending. The company will look for opportunities to keep select stores open following the holiday season.

The Build-A-Bear Workshop pop-up stores will offer an extensive assortment of the latest holiday animals, fashions and accessories as well as an edited assortment of the signature stuffed animals and fashions found in its more than 400 existing stores worldwide. Build-A-Bear Workshop is based on the premise that nearly everyone, regardless of age, has a special fondness for stuffed animals. At Build-A-Bear Workshop, visitors, or Guests, create their own stuffed animals as they “choose, stuff, stitch, fluff, name and dress” their way through a series of bear-making stations.